Our Story

Despite living a relatively healthy and active lifestyle, I developed Graves Disease (hyperthyroidism) that conventional medicine could not treat without synthetic drugs that had adverse effects on my health. Although conventional medicine tells me otherwise, I blame my diagnosis on the years of over-stimulating pre-workouts and the over-caffeinating I was doing coupled with a bad diet, stress and not caring for my body.

 Desperate to get off my thyroid medication, I took a natural approach to my healing and started seeing a Chinese Medicine Practitioner, who put me on an alkalizing and liver-balancing diet – coffee and caffeine (including black tea) were a big no-no, even decaf.

My husband Pietro also went on the same diet to support me. Giving up our daily coffee ritual hit us hard! We loved coffee. We would wake up looking forward to our coffees together, we would plan our mornings around our coffee - it was our ritual. When we gave up coffee, it didn’t take long for us to get over the caffeine addiction, after a few days we didn’t wake up craving the caffeine, we woke up craving the feeling and ritual of making a coffee. Herbal tea didn’t quite cut it and we tried other coffee alternatives, but did not taste like coffee and were full of ingredients that had caffeine, sugars, additives, or other stimulants in them - which my CMP advised me against.

One morning I woke up, frustrated that I couldn’t just have a coffee. I thought about how amazing it would be to drink something that looks, acts and tastes like coffee, without the drawbacks of coffee - and the idea of Not Coffee was born.

So, we got to work. We researched and trialed ingredients, we roasted, ground, blended, brewed, formulated and finally came up with the perfect coffee alternative that changed our lives and the lives of those around us, and now we hope it can do the same for you.

After months of dedication, clean eating, giving up coffee, gluten, dairy and alcohol, I am proud to say my hyperthyroidism is treated and I am no longer on medication. I sleep better, feel better when I wake up, I don't need caffeine to get me through the day and I am the healthiest I have ever been.

Sila Gatti, Founder, Not Coffee