Our Story

Despite living a relatively healthy and active lifestyle, I developed Graves' Disease (hyperthyroidism). Conventional medicine couldn't treat it without synthetic drugs that had adverse effects on my health. Although conventional medicine tells me otherwise, I believe my diagnosis stemmed from years of over-stimulating pre-workouts, excessive caffeine intake, poor diet, stress, and neglecting my body.

Desperate to get off my thyroid medication, I sought a natural approach and began seeing a Chinese Medicine Practitioner. She put me on an alkalizing and liver-balancing diet where coffee and caffeine, including black tea and even decaf, were strictly off-limits.

My husband Pietro joined me on this journey for support. Giving up our daily coffee ritual hit us hard because we loved coffee. Our mornings revolved around it; it was our cherished ritual. Surprisingly, it didn’t take long for us to overcome the caffeine addiction. Within a few days, we no longer craved the caffeine but missed the ritual of making and enjoying coffee.

We tried herbal tea and various coffee alternatives, but nothing tasted close to coffee. Many alternatives were filled with caffeine, sugars, additives, or other stimulants, which my CMP advised against.

One morning, I woke up frustrated that I couldn’t just have a coffee. I envisioned a beverage that looks, acts, and tastes like coffee but without the drawbacks. That’s when the idea for Not Coffee was born.

Determined to bring this vision to life, we got to work. We researched and trialed ingredients, roasted, ground, blended, brewed, and formulated until we finally created the perfect coffee alternative. This creation not only changed our lives but also the lives of those around us. Now, we hope it can do the same for you.

After months of dedication, clean eating, and giving up coffee, gluten, dairy, and alcohol, I am proud to say my hyperthyroidism is treated, and I am no longer on medication. I sleep better, feel rejuvenated when I wake up, and no longer need caffeine to get through the day. I am the healthiest I have ever been.

Sila Gatti, Founder, Not Coffee